The Fashion Trust Arabia Show in Doha


August 11, 2021

Doha, Fashion Show, Full Service, lighting

Rigging, audio & lighting setups on four locations. A busy project with great outcomes adds one more to our count

Once again, ES:ME has proven its calibre and expertise as we realize this year’s first edition of the Fashion Trust Arabia Prize held at the Museum of Islamic Art in Doha city on Nov 3, 2021. 

The brain behind the event is a Lebanese entrepreneur Tania Fares who is under the royal patronage of Her Highness Sheikha Moza Bint Nasser of Qatar and her daughter and co-chair, Her Excellency Sheikha Al-Mayassa bint Hamad bin Khalifa Al-Thani. The event’s core was to acknowledge the emerging talents of the Middle East’s fashion industry and incentivize their work financially.

It was a night of cat walking with its own photo shooting area, a tent for a gala dinner and an awarding ceremony to highlight the talents of the event participants. All these happened as ES:ME supported the overall setting up process of the entire event. The architecture lighting in the museum backyard, audio solution on the stage, and the track solution for the film camera in the tent, also an intercom system for production as well as Backline for the Artist were all done to create the right setting fit for the event. The careful execution of the outdoor lighting for the Red Carpet, the FotoWall Lighting, and the power distribution for All AV suppliers successfully achieved the glamorous atmosphere that was envisioned.

For ES:ME, it has always been the goal to help flesh out the desired outcome for an event. We are proud to have achieved this again as we took up this project and turned an idea into a reality. 

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