On October 13th, Lexus threw a big event in Riyadh, Saudi Arabia to introduce their new SUV, the LX600, to the market. We were on-site to install our trusses on the roof, which allowed a great light show for the grand unveiling.
The private event was held in the middle of the desert and had reserved seats for many special Saudi guests. The main presenter of the evening was car-influencer Alex Hirschi, better known as ‘supercarblondie’ on Social Media. She introduced the car to the audience and presented its new functions.
The audience loved the show so much, that they wanted to see the car reveal all over and over again! That’s what we call a successful event.